World Rowing
Digital Content | Creative Strategy
Production of high volume, high value content for World Rowing’s social channels during international events.
Brief
Produce a high volume mix of informative and ‘viral’ video content for social platforms, supported by high quality stills, at various international rowing events throughout the season.
Manage social media channels including Instagram and TikTok during race days, providing relevant live race information alongside content and enhance the brand presence of World Rowing through a target of 150,000 views per race day.
Solution
4x Vertical Reels (Per Day)
10x Hero Images (Per Day)
The majority of our deliverables constitute 15-45s engaging vertical videos, partnered with currently trending soundtracks. These pieces are output across Instagram, TikTok, and YouTube Shorts.
In most cases, content is edited and delivered across platforms within hours of being shot, as audience interest tends to peak midway through a multi-day event.