Hampton School
Digital Content | Creative Strategy
Full service video production and management of a multi-asset paid social campaign to promote bookings for the school’s Open Morning.
Brief
Help promote bookings for the school’s Open Morning through the production of creative video content that effectively represents the school, whilst managing the delivery of assets through a paid social advertising campaign across Meta platforms.
Ensured that the happy, upbeat and successful nature of the school comes across during production.
Solution
4x Vertical Hero Shot Reels demonstrating key aspects of Hampton life.
Full setup of paid social campaign to target Hampton’s specific audience based on relevant factors. We tracked detailed metrics throughout the campaign duration to continuously ensure set benchmarks were being met and to make necessary adjustments in order to have maximum impact.
Importantly, we ensured that the happy, upbeat and successful nature of the school came across in our content during production, before shifting to a more analytical mindset for the delivery phase.
“Kit and the FORTO team are great to work with. Creative, responsive, and very personable. They can turn their hands to impactful paid advertising campaigns, engaging reels, or beautifully crafted web video. Always ready to take your call and help where they can - even to the tightest of deadlines.”
- Sarah Dearden, Head of Communications
